Propel- Cosy Corner & Poppits Business Plan
This project was to create a business plan, designing a product that has potential to make it to market, looking manufacture prices, marketing strategies, companies goals and objectives, routes to market, rules/ regulations, financial plan and companies needs and musts to create a stable business.
The Cosy Corner is a fold out corner reading solution for children aged 5+ a comfortable space that allows the child to have an area to themselves to aid reading, to read, discover and learn. It tackles the issue of children's lower reading abilities in current society, pushing them to discover their abilities in a playful, fun way. This space also allows them to discover themselves through other means such as role play.
The Cosy Corner has the befit of having a further range of poppets that attach to the inside of the cosy corner, that have different features and uses. As standard the reading light is apart of the start pack to allow reading to be comfortable in low light. A picture frame to create personalisation, Drawing board for creativity and a reading teddy to create friendship and the feeling of safety.
Packing Starter Pack
As mentioned previously the user would buy a starter pack which includes the cosy corner and the reading light Poppit. This pack needs to be packaged to keep it protect it.
The proposed design is a wrap around cardboard box that protects the bottom corners, within the wrap is an open space to show the reading light which frames it making it feel important. This is protected by a vac formed shell. The Cosy Corner will be completely wrapped in a plastic film to protect the material.
Newspaper Style Business Plan Report
As stated previously, this design created the stricture of our business plan. from here I had to write the business plan in a report style. which went under extensive research to validate ideas and possibly business venture.